How to Appeal to What Matters Most to Buyers

When it comes to buyer priorities, trends change. It is important to stay up to date on what people are looking for. Once you have that information, you can get a better angle on your selling tactics. Here are three features that today’s home buyers want.

Highlight Social Spaces

Current buyers are looking for more than just their familial needs. They are looking at each house they visit with the eye of a host. Social spaces and entertaining features are important to the modern home buyer. Highlight these features in your listings and make the most of them. Elements to include are great rooms, large kitchens, a first-floor bathroom, a big entryway, a butler’s pantry, an outdoor kitchen, a home bar, plenty of parking, and any entertainment features such as a home theater, pool, fire pit, yard games, and more. Hosting features are big selling points, so point them out to prospective buyers.

Talk About Energy Efficient Features

Today’s consumers are responsible consumers. They want to do right by the environment while also saving money on utilities. Energy efficient features are hot buys right now. Search the house for a programmable thermostat, a whole house fan, ceiling fans, thermal windows and doors, solar panels, solar screens, shade trees, and energy efficient appliances and sell them hard. Another impressive modern feature is geothermal energy, where available. Geothermal energy can save homeowners up to 70% on their heating bills. If anything can be honestly touted as energy efficient, make the most of it.

Point Out Smart Home Features

Smart home devices can save money and provide greater functionality. Video doorbells, smart locks, and security cameras are popular for added privacy and safety. Smart lights and plugs are also very helpful. Programmable thermostats conserve energy and can be operated away from home. Another great feature is a smart garage door opener, which allows homeowners to never accidentally leave the garage door open again. Additionally, prospective buyers will love smart irrigation controllers, which allow them to turn the water on remotely. Smart smoke detectors are another popular item, especially for peace of mind during trips. Smart appliances are also a big sell. Watch out for smart refrigerators, microwaves, ovens, washers, and dryers. Wherever smart features are found, be sure to promote them.

When a home has these popular elements, don’t let them pass by without fully promoting them. Knowing what people want and highlighting those things will cause potential buyers to roll in.

Check out this article on how to update your home to meet the demands of the current market!

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