How to Sell Buyers on a Home They’re Unsure About

When people are looking to purchase a home, it’s likely that they have an idea of what they are looking for. Perhaps you have a house for your buyers that doesn’t quite meet their requirements, but it still would be a good fit. Finding ways to help sell them on the idea of that house can be beneficial.


Listen to Their Concerns

Most people spend time looking for a quality real estate agent. To be the agent your buyers want, you need to be listening to their concerns. If they feel like you are glossing over what bothers them and are simply pushing a sale, they will be more resistant and won’t be satisfied in the end. Buyers are looking for someone who will work with them. Make sure you actually listen to their concerns and discuss them. Help them talk through why certain elements are a problem, how they can be overcome, and what they are willing to negotiate on. If they feel that you are willing to work with them, it may be easier to sell them on the house.


Highlight Unique Features

To help sell the house, you should point out unique features that it has. It might not have everything your buyers are looking for, but it could have things that no other house does. Highlighting these features can help your buyers see what a wonderful opportunity the house is and it can help them to come around on. For example, you could point out any new features that are just beginning to gain popularity. A fandelier is a fan designed to look like a chandelier. These features are not yet common in all homes, but they could be a major selling point to some buyers.


Establish a Connection for Them

When it comes down to it, people need to feel a connection to a home before buying. They need to be able to picture themselves living there and enjoying it. In order to get your clients to buy, you need to help forge that connection. If they are stuck on why the house doesn’t work, remind them what about it does work. Show them how the home, the neighborhood, the area, etc. are right for them.


Not every house will be perfect for your clients. However, if they are just not quite sure, you can still find ways to convince them to buy. Using the right strategies can help you to sell your buyers on a home.

Read this next: 3 Strategies to Bring in Multiple Buyers When Selling Your Property

Leave a Comment

Your email address will not be published. Required fields are marked *