Order the Media Your Listing Needs. Pay From Your Commission at Closing.
Stop letting today's out-of-pocket expense determine how well you market your next listing. With Pinnacle's Pay-at-Closing option, qualifying Realtors can order professional listing media now and defer their own payment until the property closes.
Market the Property Now. Pay When You Get Paid.
Professional media is needed at the beginning of the listing process. Your commission normally comes at the end.
Pinnacle's Pay-at-Closing option helps bridge that timing gap. Pinnacle is paid when the media order is placed, we absorb the financing cost, and your qualifying payment can be deferred until closing.
How It Works
Four Simple Steps From Listing to Closing.
Choose the marketing based on what the property needs — not simply how much you want to spend out of pocket before earning the commission.
Order Your Media
Select the photography and marketing services that make sense for the property, seller and listing strategy.
Pinnacle Is Paid
Pinnacle receives payment when your qualifying media order is placed.
Market the Property
Your media is produced and delivered so the listing can launch and market immediately.
Pay From Your Commission
Your qualifying payment is deferred until the property closes, subject to program terms.
Why Realtors Use It
Keep Your Cash in Your Business Until the Transaction Produces Income.
Professional listing media does not have to become another immediate out-of-pocket business expense.
Protect Your Cash Flow
Avoid paying qualifying listing-media expenses weeks or months before the transaction produces income.
Order the Correct Media
Decide what the property needs based on the listing itself — not today's out-of-pocket expense.
Strengthen Your Listing Presentation
Present sellers with a professional marketing plan without reducing the media strategy because payment comes first.
A Better Way to Handle Listing Expenses
Marketing Happens Before Closing. Why Should the Expense Have To?
The Traditional Way
Pay Before You've Earned the Commission
- Take the listing
- Pay the media company out of pocket
- Pay for additional listing marketing upfront
- Carry those expenses while the property is listed
- Wait weeks or months for closing
- Finally receive the commission
The Pinnacle Pay-at-Closing Way
Market First. Pay When the Transaction Pays You.
- Take the listing
- Order the professional media the property needs
- Pinnacle is paid when the qualifying order is placed
- Pinnacle absorbs the financing cost
- Launch and market the property professionally
- Pay the qualifying media expense from your commission at closing
Build the Marketing Around the Property
Don't Cut the Media Plan Just to Reduce Today's Expense.
If the listing needs more than basic photography, Pay at Closing is designed to help qualifying Realtors select the media appropriate for the property.
Listing Photography
Professional interior and exterior photography designed to present the entire property.
GeoContext™ Aerial Media
Show the property, lot, surroundings, access and important geographic context.
Cinematic Property Film
Give buyers a more complete visual experience of the property.
Vertical Social Video
Create mobile-first listing content for today's social platforms.
LiveLayout™ Floor Plans
Help buyers understand room relationships, layout and overall flow.
Interactive 3D Tours
Give buyers a way to explore the property remotely and understand the space.
Evening Signature™
Create an elevated evening presentation for listings that benefit from additional visual impact.
Total Marketing Kit
Expand the listing campaign with additional social, web, print and reporting assets.
Use It in Your Listing Presentation
Make Your Marketing Plan Part of Why the Seller Hires You.
The program can become part of the conversation about how you intend to market the seller's property from day one.
“I don't have to reduce your property's marketing simply because the marketing expense occurs before the home sells. I have access to a program that allows me to order the professional media your property needs now and pay for that media from my commission when your property closes.”
Pay-at-Closing Questions
How Does It Work?
Do I have to pay Pinnacle when I place my media order?
For qualifying Pay-at-Closing orders, you do not make the normal upfront payment. Your payment can be deferred until the property closes, subject to program terms and eligibility.
Does Pinnacle have to wait until my listing closes to get paid?
No. Pinnacle is paid when the qualifying media order is placed. Pinnacle absorbs the financing cost associated with providing the delayed-payment option.
When do I pay for the media?
Your payment is designed to come from your commission proceeds when the property closes, subject to the Pay-at-Closing program terms.
How long can payment be delayed?
Qualifying listing-media orders may defer payment until the property closes, up to six months. Program terms and eligibility apply.
Can I order more than basic photography?
Yes. The purpose is to allow you to select the media appropriate for the property, including available photography, aerial media, video, floor plans, 3D tours, twilight photography and other listing-media services.
Why does Pinnacle offer this?
Because the property needs to be marketed before you receive your commission. Pinnacle wants qualifying Realtors to be able to choose the media appropriate for the listing without today's out-of-pocket expense controlling the marketing decision.
Your Next Listing
Order the Media Now. Market the Property. Pay From Your Commission at Closing.
Give the property the professional media it needs without creating another immediate out-of-pocket business expense.
Client Services: 800-557-3005
Text Pinnacle: 239-243-0433
Qualifying listings only • Up to 6 months
Pay at Closing / Pay When It Sells is available for qualifying listing-media orders only. Payment may be deferred until the property closes, up to six months. Program approval, eligibility requirements and applicable payment terms apply. Pinnacle Property Media is paid when the qualifying media order is placed and absorbs the financing cost associated with the delayed-payment option. If a property does not close within the applicable deferment period, payment becomes due in accordance with the program's terms and the client's applicable Payment Terms.
