Low-Cost Marketing Strategies That Can Help Your Real Estate Business

The world of real estate is always evolving, and that’s true more than ever when it comes to marketing. It can be difficult to keep up with changing technology to understand how to get your listings seen by potential buyers. Here are a few tips that you’ll need to know if you want to excel at marketing your real estate agency.


SEO stands for “search engine optimization” and it’s the best way for clients to find you on search engines such as Google or Bing. SEO works by placing strategic keywords in the text of your web pages so that these engines can identify what’s relevant in a search and give you a boost in their results. There are many different ways to include SEO on your site, so be sure to research keywords that are specific to your area and industry. Many colleges and online sites offer SEO tutorials, which will teach you what you need in just a few short hours.

Get More Online Reviews

Online reviews are crucial to any business, but especially when it comes to a trusted advisor such as a real estate agent. Over 80 percent of people trust online reviews just as much as a personal recommendation. One great way to boost the number of online reviews you receive is to simply ask for them! In today’s busy world, it doesn’t occur to most clients to leave a review, but many will happily do so when prompted. Grab the email address of your customers and set up an automated message that will send a link for them to review you on Google or Yelp after the deal closes. You’ll be surprised by how quickly you’ll accumulate these personal recommendations once you implement this technique.

Use Social Media

Social media is a necessary tool in your realtor’s toolbox and is a great way to engage customers. Start a YouTube channel with virtual tours of homes you have for sale, which will give buyers a sneak peek and entice them to schedule a visit. Utilize methods like Instagram hashtags and Facebook tagging to reach out to customers in your area and direct them to your website for more information. By learning how to properly use social media, you’re setting yourself up for success.

Now more than ever it’s important to understand how to use the internet to your advantage as a realtor. With just a few clicks, your site will be easier than ever to find, leading more clients right to your doorstep.

To help with your real estate marketing, schedule a real estate photography session with us!