Does My Listing Really Need a Professional Photographer
Much of the way real estate is transacted has changed a lot in the last several years. This is because of COVID-19, which made fast changes in the way realtors’ market and sell homes. One thing that has changed is that real estate photography has become important. People use photos to decide if they want to buy a house or not. This isn’t something that was taught to agents when they were getting their real estate license, but they have had to learn it quickly.
With the help of creative and expert real estate photographers, Realtors can move listings faster than ever before. Listings with beautiful photos and virtual tours, can have a huge impact in showcasing a listing.
Three Reasons Why You Need a Professional Real Estate Photographer
Much of the way real estate is transacted has changed a lot in the last several years. This is because of COVID-19, which made fast changes in the way realtors’ market and sell homes. One thing that has changed is that real estate photography has become important. People use photos to decide if they want to buy a house or not. This isn’t something that was taught to agents when they were getting their real estate license, but they have had to learn it quickly.
With the help of creative and expert real estate photographers, Realtors can move listings faster than ever before. Listings with beautiful photos and virtual tours, can have a huge impact in showcasing a listing.
Reason One: Sell Listings for More Money
In fact, according to the Wall Street Journal, listings with professional photography can gain anywhere from $934 to $116,076 at the closing table! That’s a lot of extra money in your pocket.
Additionally, according to Redfin, listings that included Professional Photos are more likely to sell for more money than those with cell phone, realtor or amateur taken photos. The study showed an increase across all price ranges when professional real estate photography was used instead of poorly taken cell phone photos.
Reason Two: Sell Listings Faster
Studies have shown that homes with professional photos sell faster than those without. The amount of time it takes varies depending on the price range, but in the $400,000+ range, homes sold 3 weeks faster on average.
Another study showed that homes with professional photos on the listing sold 36% faster than other homes. On average, those homes were on the market for less than 40 days, while other listings averaged 89 days.
For those looking to sell their home quickly, using real estate photography is a must. But there’s another valuable reason why you should use a professional photographer: they know how to take pictures that will make your home look its best.
Reason Three: Make a Great Impression
You need to have the best possible images for listings to attract buyers and represent you. More than 99.9% of buyers start their search online, so good photos are essential for attracting buyers.
Photos taken with a cell phone or amateur photographer will concern the potential property seller as to what else will you do for them if you use crappy photos to show their property online.
A picture can say a lot, so high quality images can show your skill as a real estate agent and how you are going to market their property properly. You can use your images on your website, in listings, and in marketing materials to attract clients.
It is important to invest in a good real estate photographer to show your care, expertise and professionalism as a realtor. This will add appeal to your listings and give buyers a better idea of what the property looks like.
