Low-Cost Marketing Strategies That Can Help Your Real Estate Business

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The world of real estate is always evolving, and that’s true more than ever when it comes to marketing. It can be difficult to keep up with changing technology to understand how to get your listings seen by potential buyers. Here are a few tips that you’ll need to know if you want to excel at marketing your real estate agency.

SEO

SEO stands for “search engine optimization” and it’s the best way for clients to find you on search engines such as Google or Bing. SEO works by placing strategic keywords in the text of your web pages so that these engines can identify what’s relevant in a search and give you a boost in their results. There are many different ways to include SEO on your site, so be sure to research keywords that are specific to your area and industry. Many colleges and online sites offer SEO tutorials, which will teach you what you need in just a few short hours.

Get More Online Reviews

Online reviews are crucial to any business, but especially when it comes to a trusted advisor such as a real estate agent. Over 80 percent of people trust online reviews just as much as a personal recommendation. One great way to boost the number of online reviews you receive is to simply ask for them! In today’s busy world, it doesn’t occur to most clients to leave a review, but many will happily do so when prompted. Grab the email address of your customers and set up an automated message that will send a link for them to review you on Google or Yelp after the deal closes. You’ll be surprised by how quickly you’ll accumulate these personal recommendations once you implement this technique.

Use Social Media

Social media is a necessary tool in your realtor’s toolbox and is a great way to engage customers. Start a YouTube channel with virtual tours of homes you have for sale, which will give buyers a sneak peek and entice them to schedule a visit. Utilize methods like Instagram hashtags and Facebook tagging to reach out to customers in your area and direct them to your website for more information. By learning how to properly use social media, you’re setting yourself up for success.

Now more than ever it’s important to understand how to use the internet to your advantage as a realtor. With just a few clicks, your site will be easier than ever to find, leading more clients right to your doorstep.

To help with your real estate marketing, schedule a real estate photography session with us!

Janka Varmuza
This was my first time working with Pinnacle Media to capture my new listing, and I was very impressed! We had less than ideal weather throughout the entire week, but the photos still came out absolutely beautiful. They captured the home, tropical surroundings and Sanibel lifestyle so well. The team was professional, responsive and easy to work with. I will definitely use Pinnacle again and highly recommend them!
Tim Sweeney
Beautiful photos, highlighted the property and gave directions to open waters! Couldn’t be happier with the results of our photo shoot! Great job Pinnacle!
E Scott Kuffer - Sarasota & Venice Area Real Estate
I have used Pinnacle several times now. The included marketing materials are excellent and it makes it really easy to get your property visible quickly!
Kasey Welch
Great photos and very prompt. My bookings have improved.
Dana Bello
Danielle did a fabulous professional job at my home The photos came out great and o couldn’t be happier Mia did a great job with scheduling and behind the scenes Would absolutely recommend them
Patrick Beach
Great service and photos, helped me with uploading to the MLS which was very much appreciated.
Courtney Asher
I had a great experience using Pinnacle for my real estate listing photos. Joe had taken pictures for my last listing and did a great job then and this time, they were even better! He even was able to make a messy closet look empty!
Response from the owner:Thank you Courtney. I appreciate the review.
Marcella Stefani
Every photograph was expertly executed with attention to highlighting the property's strengths. Highly recommend.
Kim Simone
Jordyn was excellent! She Did a beautiful job the seller was very pleased with our real estate photographs. Very prompt and professional.
Mary DuVall
Excellent Photos and Videos that truly elevated my listing! The service provided from time of order through receiving everything was phenomenal. The photographer/videographer was so professional and so kind. I'm definitely going to be using them again!
Ron Cook
I get the best service and the Best Quality of pictures from this company that you can possibly get. Have worked with them for the past six years and have no problems
Richard D Abraham
Mia, Mark & Justin are a great team. Everything is seamless from my call to meeting Justin at the property to the finished photography product. The best part is that they are very responsive to questions and suggestions all the way through the process to finished product and beyond. I highly recommend Pinnacle Real Estate Marketing and their teams without reservation!
Sandy Kerr
Robert & Jennifer Kidwell
Pinnacle is great! The photos they capture of our listings and the marketing that comes along with them are all beautiful. Scheduling is easy and pricing is competitive.
callens gmail
On time, very professional and many choices of great shots to choose from. I would definitely use this company again for the ease of booking, the price and quality of photos
Dr Craig Bacheller
I am overwhelmed by the quality and variety of the package. I still am trying figure out how to use all the tool. Great crew. Thanks so much!!!
Val R.
Loved the photos taken of my property. The photographer was on time and very professional. Mia was very helpful abd answered all of my questions and concerns.
Tina Burge
On time, super fast turnaround, exceptional photos
Lourdes Carasa Story
ERIC HUGGLER
Picture were great and very happy with everything. Mia was extremely attentive and got back to me immediately with answers to a few of my questions. Pricing was spot on. Highly recommend them
Mickey McMahon
Very prompt professional and a pleasure to work with. Many thanks for a job done well
Response from the owner:Thank you, Mickey! We're thrilled you found us prompt and professional. Your feedback fuels our improvement and we'll keep working to deliver great results.
Melissa Farmer
Great job as always! Fast turn around time.
Response from the owner:Thanks Melissa, you rock! So glad our quick turnaround hit the mark — can’t wait to help again! 😊
Sandi Thompson
Very easy scheduling process and was provided professional pictures the next day.
Response from the owner:Thanks Sandi! Thrilled scheduling was a breeze and you loved the next-day photos 📸✨ Welcome to the photo fam, come back anytime!
Jessica
Great pics at a great price
Response from the owner:Thanks Jessica! We're thrilled you loved the photos and price. We value your feedback and will keep improving to make your next experience even better.
LobbanLegacy
Great service and excellent customer service. Thanks Mia for answering all my questions and completing the job.
Response from the owner:Thank you, LobbanLegacy; we are pleased Mia answered your questions and completed the job to your satisfaction. Please contact us anytime for future needs; we remain committed to delivering consistently excellent service.