Selling Points You Should Emphasize to New Buyers

You don’t even need to be in the real estate sector right now to know how hot the market is. Everyone’s talking about it.

The current market frenzy may be scary for new or first-time buyers, but there’s still a few factors that even in this climate can be leveraged to the realtor’s advantage when selling to new buyers.

Home Office Space

Many new buyers may in fact be new because of the pandemic-related boom in the remote work sector. With more employees than ever before working from home, many people are in the market because they no longer need to be in large urban centers to find a good job.

With that in mind, you should definitely ascertain how important a home office space is to your new buyer. Chances are that even if no one in the household is working from home at the moment, office space will still be a good selling point for resale value and room versatility. 

Energy Efficient Features

Another aspect to play up in any home showing is its energy efficiency – or potential for becoming energy efficient. High efficiency appliances and/or the ability to install green energy fixtures can be huge selling points.

Most home listings will mention a solar energy score indicating the home’s suitability for installing solar panels. Your buyer may already be aware of this score, but that doesn’t mean that it hurts to mention it. Not only is green energy environmentally friendly (solar panels remove 3,000 pounds of CO2 for every kilowatt installed) but they can also lead to huge savings in utility bills and increase home resale value.

Overall Home Value

Emphasizing home value doesn’t just mean reminding the buyer that a particular home is being sold at a good price. In today’s market, many buyers are selling simply to take advantage of the quick turnaround – the average time a home spent on the market was only 17 days in June. The seller’s advantages can be scary for newbies, so it’s a good idea to reassure buyers that they aren’t overpaying or settling for a property that they otherwise wouldn’t even consider.

The consensus is that it’s still a seller’s market, and that will work to your advantage as a realtor. It can be difficult to coax new buyers into considering a highly priced property, but features such as green energy potential, space for remote work, and overall home value can help you close the sale.

Read this next: Two Reasons Why Waiting a Year To Buy Could Cost You

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