A realtor with no clients is not going to have a very successful career. Unfortunately, clients aren’t just going to fall into your lap. You’ll have to be willing to go out and get them. One of the best ways to do that is to make yourself widely known as a realtor. That way people will come to you when they need your services. So how can you increase your visibility? Consider implementing one of the following strategies.
Build a Social Media Presence
Today’s society spends hours and hours on social media. In fact, some people get more social interaction through their cell phone or computer than they get through actual face to face experiences. Since they spend so much time there, social media is a great place for you to reach people. You can easily start building a social media presence by connecting with friends and family. You can then build that presence by adding people for your professional connections. Try to post content that will be interesting for people to read even if they aren’t currently in need of your services. If your posts are just advertisements for your services, people will get annoyed and it will be difficult to grow your following.
Wrap Your Vehicle
As a realtor, you spend a lot of time driving around meeting clients and showing them houses. You are seen by hundreds of people every day, but most will have no idea that you are a realtor when they see you drive by. You can change that by getting your car wrapped. You can have your business name, logo, phone number, and email placed in large lettering on your car. That way you’ll be constantly advertising during your work. You can expect to pay between $2,000-$3,500 to have your vehicle wrapped. Fortunately, you can easily make that money back due to the increased clients that come from the advertising. Additionally, the wrapped car can give you a much more professional looking experience.
Billboard Advertisements
Even with recent trends towards remote working, the vast majority of individuals still have to commute to work. That means they pass by the same sections of road at least twice a day if not more. You can take advantage of this by placing billboard ads in the areas that you serve as a realtor. As people drive by your advertisement daily, they’ll start to recognize your business. When they need a realtor, they’ll think of you first.
It can take some work to build a presence in the real estate market. But don’t fret. Once you do, it becomes much easier to maintain it. All you must do is make sure that your clients are extremely satisfied with your work. If they are, you will earn a lot of great business through their referrals.
We can help you to increase your visibility to the market you want. Make an appointment with us here!