Virtual Reality

Virtual Reality Enroute for Real Estate Professionals

Virtual Reality is the new frontier of marketing. Emerging technology are offering developers and vendors compelling ways to impact the marketing strategies of today’s competitive real estate marketplace. By transferring the’world’s most engaging experiences’ to today’spleasing flat screens, smartphone screens and tablet PCs, owners and managers are cultivating a shared, accessible and informative gloss on the work, resources and interaction via virtual and augmented realities. Two of the most compelling providers in the virtual/ augmented reality arena are Vilas Corporation and PostWalk.

Both companies introduced their respective platforms recently, and the applications are available for free. Developers are able to create and publish content, while using the company’s proprietary technologies and proprietary applications to integrate physical and virtual signage and images to amplify the user’s interaction with the virtual world. PostWalk, developed bynersman and designer Daniel Shea, facilitates interaction by promoting a real-world-oriented Web platform that functions as a mapping software. By leveraging an array of experienced Web developers, entrepreneurs and designers, PostWalk serves as a powerful resource for real estate professionals by facilitating interaction, information exchange and social networking. Shea, developer and designer for approximately 15 years and currently based in New York City, says he recently developed a fully interactive virtual and augmented reality application, called WarSmite, that received more than 450 times by far more companies than he anticipated.

iami House for Sale, by predators in the real estate industry for sale, brokerage and investment companies as well as individual buyers and sellers. It’s an application developed exclusively for Realtors. One of the features that makes this application so compelling is that it proximbably connects prospects and leads of interested individuals to a highly optimization web site and receives traffic from Facebook, LinkedIn, Google+, MySpace and numerous search engines. In fact, Shea claims that the app is so optimized that it’s capable of driving more home sales than any other real estate application or website. Realtors can use the premium tools of the application to target prospective buyers and to pre-vertise listings. In fact, because the app is built for the Maricopa County area, the developers have the ability to apply the tool to any part of the county. He also notes that the strategic power of using virtual and augmented reality applications for real estate is that customers can view listings in-store, in the office or even on a golf cart.

“The Maricopa County application has a really cool feature, which allows home owners to take virtual tours of their home, but also allows the listing agent to send clients directly to a previous date, so they can see the previous sunsets and the home views, if they’re interested,” Shea said.

“The fun part is, when you post a profile, people can list questions about their home, like, “When was the last time you whacked that water heater?” or “What’s the fastest way to get from the interstate?”” He added. Recently, Shea disclosed that after several months extended the availability of the application as well as several new features, including the ability for backgrounds and text to super-wide, he has seen a significant number of inquiries.

“On an immediate basis, it serves its purpose, but the number of people using it is growing,” Shea said. “I think today [the latest version of] the app really does address the need to deliver useful information in a multiple languages, which is pretty unique,” he added. “And now [the Maricopa County application] lets people use every utility available via the Internet,” Shea said. “What we’re doing is creating a toolsets for the real estate community so that consumers could enjoy these tools and services on their own.