What Makes Potential Buyers More Interested in a Home?

If you are looking to sell a home for a client, you need to know what a potential buyer truly wants. Though no buyer is the exact same, there are a lot of similarities regarding what they care about. You may not be able to make your client’s home perfect for every buyer, but you can improve your odds of making a sale by keying into what most buyers are looking for. 


Location is the most important part of any real estate purchase, and it is essential to home buyers. Though you can’t change the location of your client’s home, you can learn what the highlights of that location are so you can better sell the property. Think about things like proximity to schools and grocery stores as well as the kinds of amenities available in the area. The more you know about the area, the more you can sell the location just as much as the features of the home itself.

Curb Appeal 

It’s important that the homes you sell have as much curb appeal as possible. This means having a nice lawn and good landscaping that looks inviting and welcoming. Along with the curb appeal it brings, the lawn is a big factor in home value. To increase the curb appeal further, make sure that the exterior is clean and fresh and that the siding and roof are in good repair. All of these elements help to increase the curb appeal so that when potential buyers first see the home, they are immediately attracted to it.


It is becoming more and more essential that the homes you sell are as efficient as possible. That’s because people are looking to decrease their negative impact on the world and keep their own energy costs down. Efficiency can be added by making sure things are insulated, investing in better windows and appliances, and even adding alternative energy sources. It’s important that you work to improve the efficiency of your clients’ homes or at least learn what energy efficient options they do have so you can sell the home more effectively.

You need to help your clients show their homes in the best possible light. What light you shine, however, is very dependent on what buyers are looking for. Take the time to learn about the market so you can make sure your clients get the best possible outcome from their sale.

Read this next: Common Concerns Homeowners Have When Selling

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