Arrival + Market Identity Approach, frontage, signage, curb appeal and surrounding context
Commercial Cinematic Property Films
Show the Property in Motion—from Arrival to Operations.
Commercial video for leasing, sales, investment, hospitality, retail, development and business-location marketing. Ground footage, aerial context, vertical social edits and custom storytelling can be coordinated around one defined production plan.
$300 Ground Video Add-On
$450 Standalone Ground Video
$400 Aerial Video Add-On
$250 Separate Vertical Social Reel
Custom Interview + Branded Productions
One Property, Multiple Perspectives
A Commercial Film Should Help the Viewer Understand the Asset.
The strongest commercial videos are not collections of random clips. They guide viewers through identity, scale, circulation, function, experience and the features that support the property's value.
Experience + Amenities Interiors, gathering areas + lifestyle spaces
Scale + Operations Access, docks, circulation + functional context
What Motion Communicates
Video Answers Questions Still Images Cannot Answer Alone.
Movement reveals sequence and relationship: how people arrive, how spaces connect, how large the site feels and what the experience is like from one area to the next.
01
Explain Scale + Flow
Show the relationship between buildings, entrances, parking, corridors, tenant spaces, amenities and operational areas.
02
Pre-Qualify Viewers
Give prospects and stakeholders a more complete understanding before a tour, meeting, site visit or investment review.
03
Build Campaign Assets
Create a central property film supporting websites, property pages, presentations, email campaigns and approved digital channels.
04
Support the Story
Combine architecture, operations, amenities, location and human experience into one controlled visual sequence.
Plan the Viewer's Journey Every shot should advance the property story.
Commercial Story Architecture
A Strong Property Film Is a Guided Sequence—not a Moving Slideshow.
The route is built around the asset, approved audience and the features that must be understood in motion.
A
Arrival + Identity Primary approach, monument signage, facade, entrances, tenant identity and curb presence.
B
Site Scale + Access Parking, circulation, loading, drive aisles, access points and relationships among buildings.
C
Interior Circulation How lobbies, corridors, suites, public areas and functional spaces connect.
D
Operational + Experience Features Docks, production areas, amenities, customer spaces and other decision-making features.
E
Optional Aerial Context Elevated footage can connect the property to roads, districts, waterfront, anchors and surrounding development.
Production Formats
Choose the Format That Matches the Assignment.
The published standard service is a ground-based horizontal property film. Aerial video, vertical social content, interviews, narration, graphics and recurring documentation can be added or custom scoped.
Ground Property Film
Stabilized horizontal interior and exterior movement focused on the property, layout, features and approved commercial objective.
Published StandardGround + Aerial Film
Combine ground movement with aerial scale, access, site context and surrounding-location footage.
Coordinated ScopeAerial-Only Video
Professionally captured and edited drone footage when site scale and location are the primary story.
Separate ServiceVertical Social Reel
A separately edited vertical commercial video designed for short-form social placement and mobile-first viewing.
Separate ServiceInterview + Voiceover
Ownership, brokerage, tenant, development or leadership messaging when the project needs a human narrative.
Custom ScopeConstruction + Progress Media
Recurring or milestone capture for development updates, tenant improvements and stakeholder communication.
Custom Scope Standard or Custom?
Not Every Commercial Video Is the Same Production.
A straightforward property film can use published pricing. Larger campaigns and story-driven productions require a defined custom scope.
Standard Commercial Property Film
A streamlined property-focused horizontal video for one standard commercial location.
Ground-based interior + exterior video
Property-focused sequence + professional edit
Standard commercial property-marketing use for named client
Drone footage + vertical reel remain separate services
Custom Commercial Production
For projects requiring expanded planning, multiple locations, interviews, scripting, narration, graphics or multiple versions.
Campus, portfolio, multi-building or multi-location production
Interview, narration, captions, maps or branded graphics
Multiple lengths, aspect ratios or campaign-specific edits
After-hours, recurring progress or broader stakeholder licensing
Commercial Applications
Commercial Video for Properties, Businesses and Projects of Every Scale.
The production plan changes with the asset class, but the goal remains the same: show the information and experience that matter to the intended viewer.
Industrial + Logistics
Building scale, yard circulation, loading, access, storage, clear height and operational context.
Office + Medical
Arrival, lobby, suites, conference areas, treatment spaces and professional environment.
Retail + Shopping Centers
Visibility, tenant mix, storefronts, traffic flow, parking, signage and surrounding destinations.
Restaurants + Hospitality
Guest arrival, dining, rooms, amenities, pools, outdoor spaces and atmosphere.
Multifamily + Mixed Use
Community arrival, models, amenities, clubhouses, shared spaces and neighborhood context.
Self-Storage
Access control, circulation, building rows, unit variety, security and brand presentation.
Construction + Development
Existing conditions, progress, milestones, finished phases and stakeholder updates.
Specialty Commercial Assets
Marinas, entertainment venues, campuses, automotive, fitness and unique commercial facilities.
Commercial Video Process
Define the Story Before the Cameras Start Moving.
Planning protects production time and keeps the final edit focused on the decision the video is meant to support.
01
Objective + Audience
Confirm who will watch, what they need to understand, where the film will be used and who needs licensed access.
02
Scope + Shot Plan
Define locations, access, priority features, filming route, aerial needs, audio, graphics and deliverables.
03
Capture + Direction
Film the approved sequence with stabilized movement and site-aware production around operations and access.
04
Edit + Delivery
Build the approved story and deliver the finished files for the named commercial property and use.
Published Commercial Video Pricing
Ground Video, Aerial Video and Vertical Social Are Separate Deliverables.
Published pricing covers standard commercial assignments. Expanded production, multiple locations, interviews, graphics, additional versions or complex access are custom scoped.
Commercial Video Production
$300 Add-on • $450 standalone
- Ground-based horizontal commercial property video
- One standard commercial location
- Professional property-focused editing
- Drone footage + vertical edit are separate
Commercial Aerial Video
$400 Add-on • $500 standalone
- Professionally captured aerial footage
- Edited aerial-only commercial video
- Subject to weather, access, airspace + FAA requirements
- Ground footage remains separate
Commercial Social Reel
$250 Separate 9:16 vertical video
- Separate vertical commercial social edit
- Designed for mobile-first viewing
- Not automatically included with horizontal video
- Campaign-specific versions may be custom scoped
Commercial Marketing Package
$750
Up to 10 commercial photographs, commercial aerial photographs and ground-based commercial video for one standard location.
Commercial Showcase Package
$1,450
Up to 30 commercial photographs, aerial photographs, ground commercial video and commercial aerial video.
Commercial Signature Package
$2,000
Up to 30 photographs, aerial photos, ground and aerial video, twilight photography and Matterport 3D up to 2,500 sq. ft.
Outputs + Licensing
Plan Where the Video Will Live—and Who Will Be Allowed to Use It.
Each finished version and commercial stakeholder should be identified in the approved scope before production begins.
Commercial Use Is Defined Before Production.
The standard commercial license is structured around the named client, filmed property and approved property-marketing use.
Confirm the named client and filmed property
Identify organizations that need the finished files
Define listing, website, presentation, social and advertising use
Separate national brand, portfolio, resale or unrelated campaign use when required
Related Commercial Services
Build a Coordinated Commercial Media Campaign.
Commercial Video FAQ
Questions to Resolve Before Production.
What is included in the published $300 add-on or $450 standalone commercial video service?
The published service is a ground-based horizontal property video for one standard commercial location. Drone footage, a separate vertical reel, interviews, narration, advanced graphics and expanded production are not automatically included.
Is drone footage included with commercial ground video?
No. Ground video and aerial video are separate commercial services. Aerial video can be added or booked as an aerial-only assignment, subject to weather, access, airspace and FAA requirements.
Is a vertical social reel included with the horizontal property film?
No. The Commercial Social Reel is a separately edited 9:16 deliverable with its own published price.
Can Pinnacle film a large industrial property, campus or multi-building development?
Yes. Large, multi-building and complex properties can be handled through a custom production scope accounting for access, filming time, aerial needs, multiple locations, finished edits and licensing.
Can the production include interviews, voiceover or motion graphics?
Yes, when those elements are included in the approved custom scope. Interview production, audio, scripting, narration, captions, branded graphics, maps, data overlays and multiple versions require more planning and editing than a standard property film.
Can video be captured during the same appointment as photography and aerial media?
Often yes. Compatible services can be coordinated into one commercial production plan depending on property size, access, lighting, operations and the approved shot plan.
How do I request commercial video production?
Use the Commercial Project Scope form so Pinnacle can review the property, campaign objective, ground and aerial needs, filming restrictions, intended platforms, stakeholders and timeline before scheduling.
Commercial Video Project Intake
Tell Us What the Viewer Must Understand About the Property.
Send the address, property type, campaign objective, priority features, required ground and aerial coverage, filming restrictions, intended platforms, stakeholders and timeline. Pinnacle will confirm whether the assignment fits a published service or needs a custom production scope.
Call 1-800-557-3005 • Text 239-243-0433
Published prices cover standard commercial real estate marketing assignments for one named client and one defined property. Final pricing and delivery may change for additional buildings, tenant spaces, locations, restricted or after-hours access, interviews, scripting, advanced audio, graphics, captions, multiple edit versions, recurring capture, extended production, broad stakeholder use or specialized requirements. Drone services remain subject to weather, site conditions, FAA rules and applicable airspace authorization.
